pGetting Found or the exposure to prospective clients is the most crucial aspect of a business online presence. Even if you have a great website that you are proud of, you still need to attract visitors regularly; otherwise, you wont be able to get the exposure you need. Thus, it is important to employ basic steps anda title=5 Lesser Known Local Search Tips href=http://www.demandmart.com/local-search/local-search-tips-lesser-known/ target=_blank /astronga title=5 Lesser Known Local Search Tips href=http://www.demandmart.com/local-search/local-search-tips-lesser-known/ target=_blanklocal search tips/a /strongto Boost your site for local searches./p
pComscore studies have shown that in 2008, 36% of people searching were looking for companies within a 15-mile radius of their location. In 2009, that figure rose to 42%. Below findnbsp; local search tips that will help you Optimize your website for local searches./p
pstrongCreate a Google Places Profile/strongbr / This is an exceptional way to get found in a title=Local search advice articles href=http://www.demandmart.com/local-search/ target=_blanklocal searches/a for products and services, and its free. To use these local search tips, go to the Google Places and fill out your profile. A complete profile helps your ranking, in addition to making you stand out in local search results. A profile that is more complete will rank better then those lacking information./p
pAside from your elementary company information, be sure to include the following elements in your profile:/p
ul
li Your URL/li
liMultimedia (photos, videos, etc.)/li
liBusiness hours/li
liMethods of payment accepted/li
li Reviews you have collected/li
liSpecialties and certifications/li
liCoupons/li
/ul
pstrong /strong/p
pstrongAsk website visitors and customers for reviews/strongbr / With the exemption of Yelp, most local sites will permit you to request a review from your visitors or customers. You can ask clients to place a review on Google,Yahoo! Local, or Bing when you generate invoices, send out newsletters, direct them to thank you pages, etc./p
pCustomer reviews, no matter whether good or bad, will make you seem much more reputable to potential clients. Since no company is ideal, bad reviews are a fact of life. A few bad reviews can actually make the good reviews seem better. However, these local search tips obviously require you to generate more good reviews than bad ones./p
pstrong /strong/p
pstrongMake it easy for Google to determine your business location/strong/p
ul
liindicate your location in the title tag of your website. This is a short description of your company, which appears at the top of a visitors browser./li
liIndicate your location in the meta tag description of your site. A meta tag is a great way for you to provide search engines with information about your site and can be used seamlessly with these local search tips. In addition to your location, describe the nature of your business, since the meta tag description is often used to describe links to your site in search engine results pages./li
liMake sure your contact information and address appears in the footer of your sites pages./li
liInclude suburb, area, and neighborhood information in your website./li
liResearch keywords with tools, such as the Google keyword suggestion tool, and include local high ranking keywords in the content of your website./li
/ul
pstrongUse a different landing page for each location/strongbr / If you have two locations, you can create more than one local listing. However, for these local search tips, you need to make sure that each separate location has a link back to a page on your site. The linked page will contain the details of that particular location and what it can offer. As much as possible, avoid sending different local listings to the same landing page./p
pstrong /strong/p
pstrongGet listed across multiple sites/strongbr / one more set of local search tips that you can use to get found locally involves getting your site listed in various local search engines, directories, local business listings, and GPS navigations systems. When your information is validated and referenced across multiple sites, you will tend to rank higher in local searches in Google places and Yahoo local. }Take the time to get listed and use the tips on the following sites:~ Here are some sites that you should considering getting listings on:}/p
pstrong /strong/p
ul
liGoogle Places/li
liBing/li
liYahoo! Local/li
liSuperpages/li
liYellowpages/li
liLocaleze/li
liInfo USA/li
liLocal.com/li
/ul
pYou can go through and list your business with these services on your own or you can choose to pay an outside company to do this for you./p
pKeep the following tips in mind when you add your companys information to these sites:/p
pstrong /strong/p
ul
liIn the title and description of your listing, point out your product or service keywords./li
liUse the right category. Listing sites are navigated in the same manner as Yellow Pages, so you will need to be listed where users can find you easily./li
liList your phone number with its corresponding local area code. Do not use an 800 number for your primary number or a cell phone number that is not local to your area./li
liConsistency. Enter the same business name and phone number on every site you submit to. This will enable search engines to confirm that they all refer to the same business./li
/ul
Lesser known local tips
February 20th, 2012 · No Comments · General News
Tags: getting found locally·local marketing·local online marketing·local search maketing·local search online·marketing online
No Comments so far ↓
There are no comments yet...Kick things off by filling out the form below.